Filed under: Smoking
African-Americans are exposed to more pro-tobacco advertising than Caucasians according to a University of Pittsburgh School of Medicine study published this month. The senior author of the study, Brian A. Pimack, M.D., Ed.M., and his colleagues analyzed data from both predominantly African-American and Caucasian markets. They calculated the concentrations and density of tobacco advertising in each market. Concentration of tobacco advertising is the number of tobacco ads divided by total ads. The concentration of pro-smoking signage is 70 percent higher for African-Americans and there are about 2.6 as many advertisements per person in African-American areas as compared to Caucasian areas.
According to Dr. Pimack, this study suggests that African-Americans may be special targets of the tobacco industry.Read | Permalink | Email this | Linking Blogs | Comments
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[Source: The Cancer Blog]
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